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MarketingSample project

Launch campaign for an organic wellness brand

A social-first launch built around product rituals, creator content and a simple offer.

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Overview

This sample campaign introduces a new wellness range through short-form video, a launch landing page and a staged paid-social plan — teaser, launch and sustain.

Objectives

  • Build awareness before launch
  • Drive visits to a launch page
  • Grow an engaged community

The challenge

A crowded category where most brands sound the same.

Our approach

A ritual-led content theme, a consistent visual system and a three-phase media plan with tracking.

Deliverables

  • Campaign strategy
  • Content calendar
  • Reels & ad creatives
  • Landing page
  • Reporting
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Launch campaign for an organic wellness brand — gallery image 3

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Project film or walkthrough can be embedded here.

Want something like this for your brand?

Tell us what you're planning — a new website, a campaign, a shoot or all three. We'll reply with questions, ideas and clear next steps.