Planning communication for a public campaign

Public campaigns have tight timelines, many contributors and strict rules. Good communication planning reduces mistakes and saves time when it matters most.

Start with a message framework

Agree on a few core messages and the evidence behind each one. Every post, speech and poster should connect back to them.

Build an identity kit early

Colours, typography, logo lock-ups and templates let volunteers and vendors produce consistent material without waiting for designers.

Create a fast approval loop

Decide who approves what, and how quickly. A simple checklist covering facts, tone and required disclosures prevents costly errors.

Plan coverage, not just content

Events generate the most authentic material. Plan photography and video coverage so highlights reach social channels the same day.