A searchable catalogue with swatch photography that helps trade buyers shortlist stone before they call.
The context
Sales depended on printed catalogues, trade fairs and product photos forwarded on WhatsApp. Buyers struggled to compare finishes and the sales team repeated the same answers daily.
Our approach
Weeks 1–3
Organised every stone by colour, finish, origin and application.
Weeks 3–5
Colour-accurate photography under consistent light, with close-ups and installed examples.
Weeks 5–12
Filters, comparison and an enquiry basket that sends a structured request to sales.
Weeks 12–14
Trained the team to add products and shared the catalogue with existing buyers.
The solution
“Buyers now browse and shortlist on their own, then send one structured enquiry. The sales team spends less time sending photos and more time on qualified conversations.”
What we delivered
Measuring success
Structured enquiries received
Result to be published once verified with the client.
Time to first response
Result to be published once verified with the client.
Catalogue visits by country
Result to be published once verified with the client.
Products shortlisted per enquiry
Result to be published once verified with the client.
Takeaways
Accurate photography matters more than clever UI for materials.
Filters should match how buyers talk, not internal codes.
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