A new booking-first website, room photography and a local search plan for a family-run heritage property.
The context
The property relied heavily on third-party booking platforms. Guests who searched for the hotel by name often landed on listing sites rather than the hotel's own website, which was slow, text-heavy and hard to update.
Our approach
Weeks 1–2
Reviewed guest journeys, competitor sites and the questions guests asked most before booking.
Weeks 2–3
A two-day shoot covering rooms, dining, the courtyard at golden hour and short vertical clips for social media.
Weeks 3–8
A mobile-first site with room templates, an experiences guide and a direct enquiry form with date selection.
Weeks 8–10
Google Business Profile refresh, on-page SEO and redirects from the old site before launch.
The solution
“Every page now answers the questions guests ask, shows the property at its best and puts a clear enquiry button within reach. The team updates offers and room notes themselves through the CMS.”
What we delivered
Measuring success
Direct enquiries per month
Result to be published once verified with the client.
Share of bookings made directly
Result to be published once verified with the client.
Mobile page load time
Result to be published once verified with the client.
Map and local search impressions
Result to be published once verified with the client.
Takeaways
Lead with photography — guests decide on feel before facts.
Keep enquiry forms short; ask for dates first.
Make offers easy for the team to update themselves.
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