A ritual-led content system and staged paid-social plan to introduce a new organic personal-care range.
The context
A new brand with good products but no audience. The category is crowded, and most competitors use similar language and visuals.
Our approach
Weeks 1–2
Defined a 'daily ritual' theme that set the brand apart from claims-heavy competitors.
Weeks 2–4
Product photography, how-to reels and creator-style clips produced in one shoot.
Weeks 4–6
Organic posts and low-budget reach campaigns to build an early audience.
Weeks 6–12
A launch offer, retargeting and weekly optimisation based on what audiences engaged with.
The solution
“A consistent visual and verbal identity across every post, a content calendar the brand can continue, and a paid plan that shifts budget towards what works week by week.”
What we delivered
Measuring success
Audience growth
Result to be published once verified with the client.
Engagement rate on reels
Result to be published once verified with the client.
Cost per landing-page visit
Result to be published once verified with the client.
Launch-offer redemptions
Result to be published once verified with the client.
Takeaways
A clear theme makes 90 days of content easier to plan.
Shoot once, cut many formats.
Review creative weekly, not monthly, during launch.
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