One identity, a template library and an approvals workflow that kept volunteers, vendors and social channels aligned.
The context
Multiple volunteers and print vendors were producing material independently, leading to mixed colours, logos and messages across posters, social posts and events.
Our approach
Week 1
Agreed messages, audiences and the regulatory requirements for all material.
Weeks 1–2
Colours, typography, lock-ups and a message framework in a compact brand kit.
Weeks 2–3
Editable social, poster and banner templates for volunteers and vendors.
Weeks 3–8
Daily content with a two-step approval checklist and same-day event highlights.
The solution
“Everyone worked from the same kit and templates, every public message passed a simple approval step, and event coverage reached social channels the same day.”
What we delivered
Measuring success
Approval turnaround time
Result to be published once verified with the client.
Content published on schedule
Result to be published once verified with the client.
Reach of event highlights
Result to be published once verified with the client.
Consistency across print vendors
Result to be published once verified with the client.
Takeaways
Templates beat guidelines when many people produce material.
Approval steps must be fast enough to keep pace.
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Tell us what you're planning — a new website, a campaign, a shoot or all three. We'll reply with questions, ideas and clear next steps.
