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AI Search Optimisation (GEO)

Get your brand mentioned in AI answers, not just search results.

Generative engine optimisation for ChatGPT, Google AI Overviews, Gemini and Perplexity — clear, citable content and signals that help AI tools recommend you.

Overview

What this service covers

More customers now ask AI assistants for recommendations before they ever click a link. Generative engine optimisation (GEO) helps your business become a source those tools trust and cite. We structure your content so it answers questions directly, strengthen the signals that show expertise and credibility, and make sure your brand information is consistent across the sources AI systems learn from.

Who it's for

Brands that already invest in SEO and want to stay visible as search shifts towards AI-generated answers and recommendations.

Problems we solve

From what's holding you back to what you gain.

Sound familiar?

  • AI assistants recommend competitors but never mention you
  • Content that is hard for AI tools to quote or summarise
  • Inconsistent brand information across the web
  • No way of knowing how AI tools describe your business

What changes

  • Content structured to be quoted and cited
  • Stronger expertise and trust signals
  • Consistent brand facts across trusted sources
  • Regular checks on how AI tools describe you

Capabilities

What we can do for you

  • 01AI visibility audits
  • 02Answer-focused content restructuring
  • 03FAQ & entity optimisation
  • 04Structured data for AI understanding
  • 05Brand mention & citation building
  • 06Google AI Overviews optimisation

Typical deliverables

  • Baseline report on how AI tools mention your brand
  • Content recommendations and rewrites for priority pages
  • Entity and structured data improvements
  • Quarterly AI visibility review

Final scope is confirmed in your proposal.

Our process

How we'll work together

  1. 1

    Audit

    We review rankings, technical health, content and competitors to find the biggest gaps.

  2. 2

    Strategy

    Keyword groups and pages are prioritised by intent, difficulty and business value.

  3. 3

    Fix & build

    Technical issues are resolved and pages are created or improved to match search intent.

  4. 4

    Authority

    Mentions, links and listings from relevant, trustworthy sources build credibility.

  5. 5

    Report & refine

    Monthly reporting on rankings, traffic and enquiries, with the next priorities agreed.

FAQ

Questions about ai search optimisation

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