What budget do we need for Google Ads?

It depends on your industry's cost per click and how many leads you need. We'll estimate a realistic starting budget during planning so the campaign gathers enough data to optimise.

Is the ad spend included in your fee?

No. Ad spend is paid directly to Google from your account, so you keep full ownership and visibility. Our management fee is separate and agreed upfront.

Who owns the Google Ads account?

You do. We work inside an account owned by your business, so your data and history stay with you if you ever change agencies.

Google Ads (PPC) Management

Reach customers at the exact moment they search for you.

Search, Performance Max, Shopping and Display campaigns managed for cost per lead and return on ad spend — with conversion tracking set up properly from day one.

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Overview

What this service covers

Google Ads puts your business in front of people who are actively looking for what you sell. We build campaigns around tightly grouped keywords, persuasive ads and landing pages that match the search, then manage bids, negative keywords and budgets every week. Accurate conversion tracking means every rupee can be traced to calls, form fills or sales.

Who it's for

Businesses that want enquiries or sales quickly and can measure the value of a lead — from local services to national e-commerce brands.

Problems we solve

From what's holding you back to what you gain.

Sound familiar?

High spend with few calls or enquiries to show for it
Ads showing for irrelevant searches
No reliable conversion tracking
Campaigns set up once and never optimised

What changes

Spend focused on searches with buying intent
Lower cost per lead over time
Transparent tracking of every conversion
Weekly optimisation by a dedicated specialist

Capabilities

What we can do for you

01Search campaigns
02Performance Max
03Google Shopping
04Display & remarketing
05Call & lead form ads
06Conversion tracking & GA4
07Landing page recommendations
08Account audits & restructures

Typical deliverables

Account audit or new account build
Keyword, audience and budget plan
Ad copy and extension variations
Conversion tracking setup and testing
Weekly optimisation and monthly performance report

Final scope is confirmed in your proposal.

Our process

How we'll work together

1
Goals & tracking
We agree the target cost per lead or sale and make sure conversions are tracked correctly.
2
Structure
Campaigns, audiences and budgets are organised so results can be compared and scaled.
3
Creative
Ad copy, images and videos are produced in several variations for testing.
4
Launch & optimise
Bids, audiences, placements and creatives are adjusted every week based on data.
5
Report
Clear reporting on spend, leads, cost per result and what we'll change next.

FAQ

Questions about google ads

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