YouTube Video Advertising
Video ads that build your brand and drive action.
YouTube in-stream, Shorts and demand-generation campaigns — with targeting, video production and reporting on views, recall and conversions.
Overview
What this service covers
YouTube combines the reach of television with the targeting of digital. We plan video campaigns for awareness, consideration or conversions, produce ads designed for the first five seconds, and target by audience, topic, keyword and remarketing lists. Because our production team makes the videos too, strategy and creative are planned together.
Who it's for
Brands launching products, entering new markets, or wanting to build recognition alongside their performance campaigns.
Problems we solve
From what's holding you back to what you gain.
Sound familiar?
- Video ads that viewers skip immediately
- No clear link between video views and business results
- Good brand videos that never reach the right audience
- No video content suited for advertising formats
What changes
- Ads built to hold attention in the first seconds
- Targeting matched to your ideal customers
- Reporting on views, engagement and conversions
- Strategy and production handled by one team
Capabilities
What we can do for you
- 01In-stream & skippable ads
- 02YouTube Shorts ads
- 03Demand Gen campaigns
- 04Video remarketing
- 05Ad video production & editing
- 06Brand lift measurement
Typical deliverables
- Campaign plan and audience targeting
- Ad scripts and edited video variations
- Campaign setup and tracking
- Monthly performance report
Final scope is confirmed in your proposal.
Our process
How we'll work together
- 1
Goals & tracking
We agree the target cost per lead or sale and make sure conversions are tracked correctly.
- 2
Structure
Campaigns, audiences and budgets are organised so results can be compared and scaled.
- 3
Creative
Ad copy, images and videos are produced in several variations for testing.
- 4
Launch & optimise
Bids, audiences, placements and creatives are adjusted every week based on data.
- 5
Report
Clear reporting on spend, leads, cost per result and what we'll change next.
FAQ
Questions about youtube ads
Enquire
Start a youtube ads project
Share a few details and we'll come back with questions, ideas and a clear next step.