LinkedIn Ads & B2B Lead Generation
Reach decision-makers by job title, industry and company.
B2B campaigns on LinkedIn — sponsored content, lead gen forms and account-based targeting to reach the people who sign off on purchases.
Overview
What this service covers
For B2B businesses, LinkedIn offers targeting no other platform can: job title, seniority, company size, industry and even specific company lists. We build campaigns that put useful content in front of decision-makers, capture leads with native forms, and nurture interest through retargeting — with reporting tied to pipeline, not clicks.
Who it's for
B2B companies, SaaS products, consultancies, manufacturers, institutions and recruiters selling to professionals and organisations.
Problems we solve
From what's holding you back to what you gain.
Sound familiar?
- Hard-to-reach decision-makers in target companies
- Expensive clicks with no qualified leads
- Long sales cycles with little nurturing
- No clear view of which accounts are engaging
What changes
- Precise targeting by role, seniority and company
- Lead gen forms that pre-fill professional details
- Account-based campaigns for priority prospects
- Reporting connected to your sales pipeline
Capabilities
What we can do for you
- 01Sponsored content & document ads
- 02Lead gen forms
- 03Account-based marketing
- 04Message & conversation ads
- 05Retargeting & matched audiences
- 06Thought-leadership content
Typical deliverables
- Ideal customer profile and targeting plan
- Ad creatives and lead magnet content
- Campaign setup with Insight Tag tracking
- Lead export or CRM integration
- Monthly pipeline-focused report
Final scope is confirmed in your proposal.
Our process
How we'll work together
- 1
Goals & tracking
We agree the target cost per lead or sale and make sure conversions are tracked correctly.
- 2
Structure
Campaigns, audiences and budgets are organised so results can be compared and scaled.
- 3
Creative
Ad copy, images and videos are produced in several variations for testing.
- 4
Launch & optimise
Bids, audiences, placements and creatives are adjusted every week based on data.
- 5
Report
Clear reporting on spend, leads, cost per result and what we'll change next.
FAQ
Questions about linkedin ads
Enquire
Start a linkedin ads project
Share a few details and we'll come back with questions, ideas and a clear next step.