E-commerce SEO
Turn product and category pages into your best salespeople.
SEO for online stores — category and product page optimisation, site structure, product schema and content that brings ready-to-buy shoppers.
Overview
What this service covers
Online stores have their own SEO challenges: thousands of similar pages, filters that create duplicate URLs, thin product descriptions and slow image-heavy layouts. We fix the structure so search engines can crawl your catalogue efficiently, optimise category and product pages for the searches shoppers use, and add structured data that brings prices, availability and ratings into the search results.
Who it's for
D2C brands and online stores on Shopify, WooCommerce or custom platforms that want to reduce their dependence on paid ads.
Problems we solve
From what's holding you back to what you gain.
Sound familiar?
- Category pages that don't rank for product searches
- Duplicate content from filters, variants and copied descriptions
- Product pages with no rich results in Google
- Organic traffic that's flat while ad costs keep rising
What changes
- Category pages that rank for high-value product terms
- A clean catalogue structure search engines can crawl
- Rich results with price, stock and rating details
- More organic revenue and a lower blended acquisition cost
Capabilities
What we can do for you
- 01Category & product page optimisation
- 02Faceted navigation & duplicate URL control
- 03Product schema & rich results
- 04Shopify & WooCommerce SEO
- 05Buying guides & collection content
- 06Image & page-speed optimisation
- 07Google Merchant Center feed support
Typical deliverables
- Store-wide technical and content audit
- Keyword map for categories and top products
- Optimised category copy and product templates
- Structured data implementation
- Monthly organic revenue and ranking report
Final scope is confirmed in your proposal.
Our process
How we'll work together
- 1
Audit
We review rankings, technical health, content and competitors to find the biggest gaps.
- 2
Strategy
Keyword groups and pages are prioritised by intent, difficulty and business value.
- 3
Fix & build
Technical issues are resolved and pages are created or improved to match search intent.
- 4
Authority
Mentions, links and listings from relevant, trustworthy sources build credibility.
- 5
Report & refine
Monthly reporting on rankings, traffic and enquiries, with the next priorities agreed.
FAQ
Questions about e-commerce seo
Enquire
Start a e-commerce seo project
Share a few details and we'll come back with questions, ideas and a clear next step.