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Digital Analytics & Reporting

Know exactly what your marketing is doing for you.

Google Analytics 4, Tag Manager, conversion tracking and clear dashboards that show which channels bring enquiries and sales.

Overview

What this service covers

Most businesses have analytics installed but can't answer the simple questions: where did this month's leads come from, and what did they cost? We audit your tracking, set up GA4, Tag Manager, ad-platform conversions and call tracking properly, and build a dashboard that shows spend, leads and sales by channel in one place.

Who it's for

Businesses spending on marketing that want reliable numbers to make decisions with.

Problems we solve

From what's holding you back to what you gain.

Sound familiar?

  • Different platforms reporting different numbers
  • Conversions not tracked, or counted twice
  • Reports full of traffic figures but no business outcomes
  • No single view across ads, SEO and social

What changes

  • Accurate, de-duplicated conversion tracking
  • One dashboard across every channel
  • Clear cost per lead and return on ad spend
  • Decisions based on data rather than guesswork

Capabilities

What we can do for you

  • 01Tracking audits
  • 02Google Analytics 4 setup
  • 03Google Tag Manager
  • 04Ad-platform conversion APIs
  • 05Call and form tracking
  • 06Looker Studio dashboards

Typical deliverables

  • Tracking audit and fix list
  • Measurement plan of key events
  • Configured GA4, GTM and ad conversions
  • Live reporting dashboard
  • Monthly insights summary

Final scope is confirmed in your proposal.

Our process

How we'll work together

  1. 1

    Goals & tracking

    We agree the target cost per lead or sale and make sure conversions are tracked correctly.

  2. 2

    Structure

    Campaigns, audiences and budgets are organised so results can be compared and scaled.

  3. 3

    Creative

    Ad copy, images and videos are produced in several variations for testing.

  4. 4

    Launch & optimise

    Bids, audiences, placements and creatives are adjusted every week based on data.

  5. 5

    Report

    Clear reporting on spend, leads, cost per result and what we'll change next.

FAQ

Questions about digital analytics

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Start a digital analytics project

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Project budget

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